A woman wearing a virtual reality headset sitting on a couch in a living room with plush pillows and stuffed animals, including a reindeer with an orange nose, behind her.

GlobalHome

GlobalHome is a mock virtual reality game designed for National Geographic. This project, developed for the Current Topics in Marketing course at Champlain College, includes a comprehensive product marketing plan and visual assets to help bring the game concept to life.

Audience Research

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Marketing

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Web Design

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User Experience

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Video Production

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Audience Research * Marketing * Web Design * User Experience * Video Production *

Watch the trailer

Like many game trailers, this video is meant to immerse viewers in the GlobalHome experience. Watch the trailer to see what you may find in GlobalHome.

See the walkthrough

This walkthrough simulates how users will access GlobalHome from an existing National Geographic webpage. Designed in Figma, the walkthrough features in-article widgets and a complete landing page turning curious visitors into world explorers.

Title screen for National Geographic and GlobalHome virtual reality experience featuring a snow-covered mountain landscape with dark rocks and an overcast sky, and an 'Explore Now' button.
Table of contents page for a marketing plan, listing sections such as Executive Summary, Campaign Goals, Target Audience, Similar Products, Positioning, Distribution, Strategic Marketing Materials, Video Recording, and Design Process with corresponding page numbers.
Open document with an executive summary titled 'The world in your living room' on the left page and a colorful image of northern lights over trees on the right page.
Slide from a presentation titled 'Campaign Goals' focusing on a marketing plan. It explains how integrated educational modules will help National Geographic achieve two main goals: increasing awareness of global issues affecting the natural world and driving individuals to become more passionate about making the world a better place. The slide is numbered 4 in the bottom right corner.
A marketing plan slide titled 'Target Audience' featuring three groups: young explorers, casual readers, and down-to-earth travelers, each with a photo and description.
A young girl with long brown hair sitting on a stone ledge outdoors, smiling while drinking from a yellow cup with a straw, holding some books and a folder, with trees and sunlight in the background.
A young woman with long brown hair smiling, sitting outdoors while holding a white mug, with a green camping tent in the background.
A smiling elderly man with a backpack sitting on a tree stump in a forest, holding a water bottle.
A digital marketing plan display showcasing three similar products: The Nature Nook, Nature Trails, and Vivarium. The first features a lush green forest scene, the second shows a virtual avatar in front of a mountain landscape with the text ‘Nature Trails,’ and the third displays a virtual reality scene with a terrarium and a person’s hands holding a spray bottle.
A page from a brochure or presentation on natural conservation. The left side contains text discussing the importance of the National Geographic in natural issues, with some words italicized. The right side features a photograph of a large tree in a forest, with tall trees and dense foliage in the background.
A page from a marketing plan document with the title 'Distribution'. It contains sections labeled 'Equipment Donation' and 'Museum Exhibit', discussing ways to ease financial barriers through donations of headsets to institutions and setting up a museum exhibit for global excitement.
A marketing plan spreadsheet with a yellow header row listing items and links for in-article widget, landing page, and game trailer.
A design process presentation slide with text describing creating a virtual reality experience using existing skills, and images of wireframes and design elements on the right.
Open book or document showing a design process for creating a product trailer with text on the left and an image of a young woman wearing a virtual reality headset on the right.
Close-up of a green snake with yellow markings, with text overlay saying 'Thank You' and smaller text in the top right corner reading 'MKT 450-35 Fall 2025'.