Aroma Joe’s is a coffee and beverage chain based in New England. Aroma Joe’s Rush energy drinks are enjoyed by younger students and athletes, although the current packaging could use an update to better appeal to this demographic.

My redesign concept modernizes the look of the energy drink can, incorporating trendy gradients, recognizable figures, and bolder text. Two real Rush flavors are included, in addition to a flavor collaboration with Troye Sivan, a pop music artist with a song of the same name.

This product is intended for educational purposes only.